Cost Per Click Conversion Rates

Cost per click conversion rates are discussed in this artcile.

Cost Per Click is commonly known as CPC in online advertising industry.

The average CPC for year 2017 was $1.18 and conversion rate was 2.5%.

For year 2018, the CPC got cheaper to $0.99 and provided around same conversion rate 2.1%.

For the year 2019, the CPC increases to $1.03 and conversion rate decreased to 1.8%.

These numbers are calculated for a group using Google Ads.

If you want to get more cost per click conversion rates for years before 2017 check out this article on cost of pay per click advertising.

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CPM AD NETWORKS