Cost Per Mille Formula

Cost Per Mille formula is given and explained in this article.

If you haven't read cost per mille meaning, then you should do that first.

Cost Per Mille formula is given below.

  Cost Per Mille (CPM) = 1000 * (Cost / Impressions)

Here cost is the total amount spent on advertising.

Impressions is the total number of time ad unit was viewed.

For example, If you spent $10 as cost and you got 10000 impressions, your cpm is calculated as below

  	Cost Per Mille (CPM) = 1000 * (10 / 10000)
                         = 1000 * 0.001
                         = 1
                    CPM  = $1

So your cpm or cost per mille is $1.

You may have many questions or not.

Let me answer them in just one statement.

There are many settings available on advertising network you.

For example setting cost per impressions. So you don't need to worry about anythings. You can squeeze impressions out of every penny you pay.

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Thank you for reading.

CPM AD NETWORKS