Unity Ads CPM

Unity ads cpm rates is discussed in this article.

Unity Ads is ad monetization solution for mobile games developed in unity game engine.

Unity Ads CPM Rates

Unity ads helps you earn money as well as aquire new users.

If you choose unity ads over admob your users will have usual ad experience. Meaning it will not be bombarded with too many ads nor it will be like rare ad showing.

With unity ads, the policy changes are not so frequent but with admob they are, so it is a plus point to stay with unity ads.

Now the cpm, unity ads cpm rate ranges from $6 to $12 per 1000 ad impressions.

Now ofcourse usual factors thing comes into play.

If you don't know what I mean, factors being traffic country (user country), pricing and billing type etc.

There's this article which compares admob and unity ads which says they got unity ads cpm of $6.37 for 5000 ad impressions for USA users and for the same admob cpm of $13.91.

A big disappointed you would say but there's this another person on reddit who tells he got $4.67 for 1000 ad impressions.

Thats close enough to lower range of official unity ads cpm rates.

Always try to make it such that the ads will convert into sales, use rewarding ads (view ad for in game reward).

Make your game accordingly, try to consider all factors.

Its not like everyone will get it perfect but at least you will be close enough and then the results will be satisfying.

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Thank you for reading.